How to
turn your customer’s complaint into a positive one?
1. Listen
When a customer comes to you with a complaint about one of
your products or services, listen to them. Listen to what they are telling you,
and take notes if at all possible.
The number one thing a customer wants when they have a
problem is for someone to listen to them.
Allow them to vent, let them get it all out. Once they have
explained their problem in full, begin to ask any questions you may have to get
a full handle on the situation.
While you are listening, body language is very important.
Make sure you maintain eye contact. This sends your customer a message that you
are taking them seriously.
2. Be Empathetic
When the customer is done explaining their problem, show
sincerity by telling them that you understand how they feel. Apologize on
behalf of the company that they feel the way they do, and tell them that you
are committed to resolving their issue within the guidelines of your company.
By becoming defensive in this situation, you are taking a
bad situation and making it worse.
By having an understanding of where your customer is coming
from on the situation, and speaking in a calm tone of voice, you can clearly
defuse the situation.
You don’t by any means want your customer to become angry
and cause a scene.
3. Offer a Solution.
We have all heard the expression “the customer is always
right.”
I don’t necessarily agree with this, but it is important to
work toward finding a solution, even if the customer is in the wrong. For
instance, you might try meeting them halfway.
You will know whether or not your customer is a repeat
offender, and you can handle the situation accordingly.
For customers who have a legitimate complaints, it is best to
rectify the situation right then and there. Whether it is giving them their
money back, or replacing their product.
Always leave your customer with your business card and tell
them if they should ever have a problem again, they should not hesitate to
contact you immediately. This will help them regain their confidence in you and
your company.